Mobil™ is committed to supporting India’s manufacturing sector with advanced lubrication solutions. The conglomerate continues to invest in research & development to provide innovative digital tools and customized services, aimed at optimizing operational efficiency. In an exclusive interview, Vasanth Thangavelu, General Manager – Brand Marketing South AP, ExxonMobil Lubricants gave a vivid account of their imposing presence at IMTEX 2025. Vasanth also emphasized Mobil™‘s role in reducing maintenance costs and enhancing machinery reliability in difficult environments. He also shared details of the ongoing ‘Fill with Mobil™ campaign, and the theme behind it, focusing on building expertise, collaboration, and excellence. Excerpts:
Q. Mobil™ is set to participate in IMTEX 2025. What key innovations and expertise is Mobil™ bringing to the manufacturing sector?
With over 150 years of leadership in lubrication technology, Mobil™ has consistently delivered solutions that redefine industry standards. At IMTEX 2025, we will be showcasing a powerful suite of innovations, including advanced fluids, precision-engineered lubricants, and intelligent maintenance services. These offerings are designed to optimize operational efficiency, reduce costs, and help Indian manufacturers stay ahead in an increasingly competitive landscape. Our commitment goes beyond providing high-quality lubricants; we are dedicated to deliver expertise, insights, and cutting-edge solutions that drive efficiency and maximize productivity for the manufacturing sector.
Q. India’s Manufacturing industry is rapidly expanding. How does Mobil™ support this growth through its offerings and services?
In today’s fast-paced industrial world, where every second counts and precision is paramount, companies are under constant pressure to enhance productivity, extend machinery life, and reduce operational costs. A key enabler in achieving these goals, yet often overlooked, is lubrication—the unsung hero of industrial efficiency. This is where Mobil™ steps in, offering solutions that ensure smooth and agile operations. With an approach rooted in understanding the operational challenges faced by manufacturing industries, Mobil™ provides the support needed to optimize performance and drive growth in this competitive landscape. Mobil™ Industrial Lubricants offer slideway oils, hydraulic oils, spindle oils, and cutting fluids, all designed to work together –reducing machine downtime and eliminating the hassle of managing multiple suppliers.
In addition to high-performance metalworking fluids(MWFs) and lubricants, we provide a range of technical services designed to optimize machine shop efficiency,extend oil life, minimize downtime, and reduce operating costs. We assist industries by delivering much more than lubricants; our technical support teams collaborate closely with clients to optimize lubrication systems. We believe that our clients know their business best, and our goal is to offer the technical expertise they need. This partnership ensures machinery performs at its peak while reducing energy consumption and maintenance costs.
Q. Optimal lubrication is critical in the manufacturing sector, where precision and efficiency are paramount. How does Mobil™’s expertise cater to these needs?
The manufacturing industry operates in demanding environments, where machinery endures high loads, intense operating cycles, and the constant pressure to deliver. In such a landscape, efficiency, reliability, and precision become the cornerstones of productivity. At Mobil™, we understand these challenges and offer advanced lubrication solutions that are meticulously designed to address the unique needs of manufacturers.
Take, for instance, our Mobilcut™ series, an innovative line of water-miscible metal removal fluids. Engineered with cutting-edge base oils, additives, and emulsifiers, these fluids provide dependable performance across a variety of metal removal processes. A standout product in this range is Mobilcut™ 231, a semi-synthetic, water-soluble metalworking fluid tailored for moderate to heavy machining and grinding operations. It not only enhances machining performance but also prioritizes workplace safety by reducing skin irritation and offering excellent corrosion protection. In fact, its implementation has shown a remarkable 11.6%* reduction in operational costs while improving overall safety, a win-win for modern machine shops.
Similarly, Mobilcut™ 251 offers superior corrosion resistance and enhanced filterability, making it an ideal choice for a wide range of machining operations. With excellent performance in high-pressure and high-speed applications, it helps improve tool life and finish quality. Its advanced formulation ensures longer fluid life and effective chip removal, contributing to increased operational efficiency across various industries.
For precision operations like high-speed spindles in machine tools, the Mobil Velocite™ Oil Numbered Series offers unparalleled performance. These oils are designed to provide exceptional oxidation resistance and protection against rust and corrosion, ensuring the longevity and efficiency of critical systems such as hydraulic and circulation setups.
Our commitment doesn’t stop with lubricants. Mobil™ goes a step further with advanced services designed to optimize machine health and performance. One of them is Mobil™ Solcare, that monitors coolant performance to ensure optimal fluid life, minimizing waste and enhancing efficiency. Meanwhile, MachineXT provides cutting-edge lubricant management services for industrial premises to enhance machinery’s performance with state-of-the-art filtration services.
Q. As manufacturing processes grow increasingly sophisticated, how does Mobil™ adapt its solutions to support the industry’s ever-changing needs?
The manufacturing industry is undergoing rapid transformation, driven by advancements in technology and increasing demands for precision, efficiency, and productivity. Mobil™ is committed to support the evolving needs through continuous innovation and expertise in lubrication solutions.
We invest extensively in R&D to develop high-performance lubricants and services tailored to the unique challenges of manufacturing. For example, Mobil™ Solcare and Machine XT. Mobil™ Solcare simplify the monitoring and management of coolant systems, allowing manufacturers to optimize fluid performance and prolong coolant life. Machine XT provides real-time insights into equipment condition, enabling predictive maintenance and reducing the risk of unplanned downtime. Together, these solutions empower manufacturers to achieve superior operational efficiency and cost savings.
In addition, our technical experts collaborate closely with clients to assess their current lubrication practices and identify opportunities for optimization. From recommending advanced lubricants like the Mobilcut™ series for high-speed machining and grinding applications to offering tailored solutions such as Mobil Velocite™ oils for high-speed spindles, we ensure that our products meet the specific demands of modern manufacturing environments.
By combining innovative products, digital technology, and technical expertise, Mobil™ empowers manufacturers to navigate complexity, improve productivity, and achieve their operational goals with confidence.
Q. Mobil™’s latest campaign, ‘Fill with Mobil™,’ has been creating waves in the industry. Can you share the values behind this initiative and why it resonates so strongly with key sectors?
‘Fill with Mobil™’ campaign embodies our commitment to delivering more than just products; it’s about offering tailored solutions for various industries. When you fill with Mobil™, you gain exceptional lubrication backed by 150 years of expertise, collaboration, and the trust of over 35,000 OEMs.
‘Fill with Mobil™’—three impactful words that highlight our long-standing tradition of collaborating with equipment builders to create optimal lubricants. This exceptional partnership distinguishes us in the industry, prompting leaders to encourage their customers to…Fill with Mobil™. This campaign is more than a slogan for us; it reflects a shared sentiment among all those who have experienced Mobil™ legacy.
We believe that choosing the right lubricants significantly enhances machinery performance & efficiency. When you align with Mobil™, you’re choosing a trusted brand that guarantees superior protection and operational excellence, ultimately contributing to the success of all ecosystem partners.
